As I Am Long & Luxe Strengthening Shampoo – Fortify & Cleanse for Longer-Looking Hair
As I Am Long & Luxe Strengthening Shampoo – Fortify & Cleanse for Longer-Looking Hair
As I Am Long & Luxe Strengthening Shampoo is a nutrient-rich, sulfate-free cleanser formulated to gently remove buildup while reinforcing hair strength and resilience. Infused with powerful botanical extracts and fortifying agents, this shampoo supports healthier-looking hair by reducing breakage and helping to preserve length. Its rich lather cleanses without stripping essential moisture, leaving strands feeling soft, refreshed, and primed for conditioning.
Perfect for natural, chemically-treated, or textured hair, this strengthening shampoo helps improve elasticity and manageability — making every wash a step toward longer, stronger hair.
Key Benefits
• Gently cleanses dirt and buildup without harsh sulfates
• Strengthens weak, brittle strands
• Helps reduce breakage and shedding
• Improves elasticity and softness
• Prepares hair for deeper conditioning
• Suitable for all hair textures, including curly and coily
Key Active Ingredients
• Jamaican Black Castor Oil (Ricinus Communis Seed Oil) – Nourishes the scalp and fortifies weak strands.
• Shea Butter (Butyrospermum Parkii) – Rich in vitamins and fatty acids to hydrate and soften hair.
• Coconut Oil (Cocos Nucifera Oil) – Helps restore moisture and smooth frizz.
• Aloe Vera (Aloe Barbadensis Leaf Juice) – Soothes and hydrates the scalp and strands.
• Panthenol (Pro-Vitamin B5) – Attracts and retains moisture for improved flexibility and shine.
• Hydrolyzed Protein (e.g., Wheat or Soy Protein) – Helps reinforce hair structure and strength.
Full Ingredient List (Typical Formulation)
Water (Aqua), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Ricinus Communis (Jamaican Black Castor) Seed Oil, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Aloe Barbadensis Leaf Juice, Panthenol, Hydrolyzed Wheat Protein, Glycerin, Disodium EDTA, Fragrance (Parfum), Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin, Citric Acid.
How to Use
Apply to wet hair, gently massage into scalp and through lengths to activate the lather, then rinse thoroughly. Follow with As I Am Long & Luxe Conditioner for best results.