As I Am Long & Luxe Pomegranate & Passion Fruit GroYogurt – Daily Moisture & Strength Enhancer
As I Am Long & Luxe Pomegranate & Passion Fruit GroYogurt – Daily Moisture & Strength Enhancer
As I Am Long & Luxe Pomegranate & Passion Fruit GroYogurt is a lightweight, conditioning styler designed to boost moisture, define curls, and strengthen hair for length retention and healthier-looking growth. Infused with antioxidant-rich pomegranate and passion fruit extracts, this creamy GroYogurt enhances hydration, reduces breakage, and adds shine without weighing hair down. Its nutrient-rich blend helps support elasticity and manageability — perfect for daily styling, wash-and-go routines, twist-outs, braid-outs, and protective styles.
Whether your hair is curly, coily, or textured, this GroYogurt refreshes strands, boosts definition, and leaves hair feeling soft, nourished, and revitalised.
Key Benefits
• Deeply moisturises and nourishes hair
• Enhances curl definition and pattern retention
• Helps strengthen weak or fragile strands
• Aids elasticity and reduces breakage
• Adds shine and softness
• Lightweight — won’t weigh hair down
• Ideal for daily use and styling
Key Active Ingredients
• Pomegranate Extract (Punica Granatum Fruit Extract) – Rich in antioxidants to help support a healthy scalp and add shine.
• Passion Fruit Extract (Passiflora Edulis Seed Extract) – Delivers moisture and nutrients to help condition and soften hair.
• Jamaican Black Castor Oil (Ricinus Communis Seed Oil) – Nourishes strands and helps fortify weak hair.
• Shea Butter (Butyrospermum Parkii) – Deeply moisturises and conditions dry hair.
• Coconut Oil (Cocos Nucifera Oil) – Helps lock in hydration and smooth frizz.
• Panthenol (Pro-Vitamin B5) – Attracts and retains moisture for improved softness and elasticity.
Full Ingredient List (Typical Formulation)
Water (Aqua), Cetearyl Alcohol, Behentrimonium Methosulfate, Ricinus Communis (Jamaican Black Castor) Seed Oil, Punica Granatum (Pomegranate) Fruit Extract, Passiflora Edulis (Passion Fruit) Seed Extract, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Aloe Barbadensis Leaf Juice, Panthenol, Glycerin, Cetyl Alcohol, Fragrance (Parfum), Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin, Citric Acid.
How to Use
Apply a generous amount to damp or wet hair. Distribute evenly from roots to ends using fingers or a wide-tooth comb. Style as desired — great for wash-and-go, twist-outs, braid-outs, or as a daily hydrator.