As I Am – Classic – Smoothing Gel | Maximum Hold Styling Gel for Curly, Coily & Textured Hair

As I Am Smoothing Gel by As I Am is a lightweight, alcohol-free styling gel designed to define curls, control frizz, and provide long-lasting hold without crunchiness or flakes. Formulated specifically for natural, curly, coily, and textured hair, this smoothing gel enhances curl definition while keeping hair soft, shiny, and manageable.

Its moisture-rich formula glides on easily and creates a flexible hold that lasts throughout the day — perfect for wash-and-go styles, twist-outs, braid-outs, and sleek looks. Whether you want soft, defined curls or more structured styles, this gel delivers dependable performance with a natural finish.

Key Ingredients

• Aloe Barbadensis Leaf Juice (Aloe Vera) – Hydrates, soothes the scalp, and smooths the hair shaft.

• Glycerin – A powerful humectant that attracts moisture to hair for added hydration.

• Flaxseed Extract (Linum Usitatissimum Seed Extract) – Helps define and clump curl patterns.

• Polyquaternium-11 – Provides flexible hold and enhances shine without stiffness.

• Panthenol (Pro-Vitamin B5) – Improves moisture retention and helps strengthen hair.

• Hydrolyzed Wheat Protein – Supports elasticity and hair strength.

Benefits

✔ Defines curls with soft, flexible hold
✔ Controls frizz and flyaways
✔ Leaves hair shiny without flakes or stickiness
✔ Alcohol-free and gentle on textured hair
✔ Enhances natural curl pattern for all curl types
✔ Works great for wash-and-go, twist-outs, braid-outs, and sleek styles

How to Use (Shopify Section)

1. Start with clean, conditioned, and detangled hair.

2. Apply a generous amount of Smoothing Gel to damp hair.

3. Distribute evenly from roots to ends — use your fingers or a wide-tooth comb.

4. Style as desired (scrunch, define, or set with twists/braids).

5. Air-dry or diffuse for enhanced curl definition.

Supportive Product Pairings

• Classic Cleansing Pudding

• Curl Clarity Shampoo

• Classic Detangling Conditioner

• Classic Leave-In Conditioner

• Cocoshea Whip