As I Am – Classic – Cleansing Pudding (Sulfate-Free Moisturizing Cleanser)

As I Am Cleansing Pudding by As I Am is a rich, sulfate-free moisturizing cleanser specially created for curly, coily, and textured hair. This creamy formula gently removes impurities and product buildup while helping to preserve the hair’s natural moisture balance.

Unlike harsh shampoos, Cleansing Pudding supports healthy hydration levels, leaving curls soft, manageable, and refreshed without dryness or tightness.

Key Ingredients

• Aloe Barbadensis Leaf Juice (Aloe Vera) – Hydrates and soothes the scalp.

• Coconut-Derived Surfactants – Provide gentle cleansing without stripping natural oils.

• Shea Butter (Butyrospermum Parkii Butter) – Nourishes and softens dry hair.

• Coconut Oil (Cocos Nucifera Oil) – Helps reduce protein loss and enhance shine.

• Vegetable Glycerin – Attracts moisture to keep hair hydrated.

• Panthenol (Pro-Vitamin B5) – Improves moisture retention and smoothness.

Benefits

• Gently cleanses without sulfates

• Maintains natural moisture balance

• Helps reduce dryness and frizz

• Leaves curls soft and manageable

• Suitable for natural, relaxed, and color-treated hair

Ideal for regular wash days, Cleansing Pudding keeps curls clean, hydrated, and ready for conditioning and styling.