{"product_id":"as-i-am-long-luxe-growash-strengthening-cleanser-for-longer-looking-hair","title":"As I Am Long \u0026 Luxe GroWash – Strengthening Cleanser for Longer-Looking Hair","description":"\u003cp data-start=\"186\" data-end=\"520\"\u003e\u003cstrong data-start=\"186\" data-end=\"217\"\u003eAs I Am Long \u0026amp; Luxe GroWash\u003c\/strong\u003e is a gentle, conditioning hair cleanser designed to remove dirt and buildup without stripping natural oils. Infused with strengthening botanicals and nourishing ingredients, this GroWash helps support healthier-looking hair and aids in length retention by reducing breakage and improving manageability.\u003c\/p\u003e\n\u003cp data-start=\"522\" data-end=\"834\"\u003ePerfect for natural, curly, coily, and textured hair, this sulfate-free GroWash leaves hair feeling clean, moisturised, and soft while fortifying strands from root to tip. It’s ideal for wash-day routines where you want effective cleansing without dryness — helping you maintain your longest, strongest hair yet.\u003c\/p\u003e\n\u003chr data-start=\"836\" data-end=\"839\"\u003e\n\u003ch3 data-start=\"841\" data-end=\"861\"\u003e\u003cstrong data-start=\"845\" data-end=\"861\"\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"863\" data-end=\"1140\"\u003e• Gently cleanses and refreshes hair\u003cbr data-start=\"899\" data-end=\"902\"\u003e• Nourishes and moisturises while cleansing\u003cbr data-start=\"945\" data-end=\"948\"\u003e• Helps reduce breakage and strengthen weak strands\u003cbr data-start=\"999\" data-end=\"1002\"\u003e• Improves manageability and softness\u003cbr data-start=\"1039\" data-end=\"1042\"\u003e• Supports elasticity and length retention\u003cbr data-start=\"1084\" data-end=\"1087\"\u003e• Safe for natural, relaxed, or colour-treated hair\u003c\/p\u003e\n\u003chr data-start=\"1142\" data-end=\"1145\"\u003e\n\u003ch3 data-start=\"1147\" data-end=\"1177\"\u003e\u003cstrong data-start=\"1151\" data-end=\"1177\"\u003eKey Active Ingredients\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1179\" data-end=\"1759\"\u003e• \u003cstrong data-start=\"1181\" data-end=\"1238\"\u003eJamaican Black Castor Oil (Ricinus Communis Seed Oil)\u003c\/strong\u003e – Helps nourish and strengthen hair.\u003cbr data-start=\"1275\" data-end=\"1278\"\u003e• \u003cstrong data-start=\"1280\" data-end=\"1318\"\u003eShea Butter (Butyrospermum Parkii)\u003c\/strong\u003e – Provides rich moisture and conditioning benefits.\u003cbr data-start=\"1370\" data-end=\"1373\"\u003e• \u003cstrong data-start=\"1375\" data-end=\"1411\"\u003eCoconut Oil (Cocos Nucifera Oil)\u003c\/strong\u003e – Helps soothe frizz and lock in hydration.\u003cbr data-start=\"1455\" data-end=\"1458\"\u003e• \u003cstrong data-start=\"1460\" data-end=\"1503\"\u003eAloe Vera (Aloe Barbadensis Leaf Juice)\u003c\/strong\u003e – Hydrates and conditions scalp and hair.\u003cbr data-start=\"1545\" data-end=\"1548\"\u003e• \u003cstrong data-start=\"1550\" data-end=\"1580\"\u003ePanthenol (Pro-Vitamin B5)\u003c\/strong\u003e – Attracts and retains moisture for improved elasticity and shine.\u003cbr data-start=\"1647\" data-end=\"1650\"\u003e• \u003cstrong data-start=\"1652\" data-end=\"1704\"\u003eHydrolyzed Protein (e.g., Wheat or Silk Protein)\u003c\/strong\u003e – Helps reinforce hair structure and improve strength.\u003c\/p\u003e\n\u003chr data-start=\"1761\" data-end=\"1764\"\u003e\n\u003ch3 data-start=\"1766\" data-end=\"1816\"\u003e\u003cstrong data-start=\"1770\" data-end=\"1816\"\u003eFull Ingredient List (Typical Formulation)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1818\" data-end=\"2184\"\u003eWater (Aqua), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Ricinus Communis (Jamaican Black Castor) Seed Oil, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Aloe Barbadensis Leaf Juice, Panthenol, Hydrolyzed Wheat Protein, Glycerin, Disodium EDTA, Fragrance (Parfum), Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin, Citric Acid.\u003c\/p\u003e\n\u003chr data-start=\"2186\" data-end=\"2189\"\u003e\n\u003ch3 data-start=\"2191\" data-end=\"2209\"\u003e\u003cstrong data-start=\"2195\" data-end=\"2209\"\u003eHow to Use\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2211\" data-end=\"2386\"\u003eApply to wet hair and scalp. Gently massage through lengths to cleanse, then rinse thoroughly. Follow with \u003cstrong data-start=\"2318\" data-end=\"2353\"\u003eAs I Am Long \u0026amp; Luxe Conditioner\u003c\/strong\u003e for added moisture and strength.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":57507879420288,"sku":null,"price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/9934\/5536\/files\/As-I-Am-LongLuxe-Growash.webp?v=1772480978","url":"https:\/\/cosmats.com\/products\/as-i-am-long-luxe-growash-strengthening-cleanser-for-longer-looking-hair","provider":"Cosmats","version":"1.0","type":"link"}